WEB DESIGN & DEVELOPMENT
Design, build and publish a custom WordPress website. Every site is mobile responsive, loads quickly, and is easy to update any time.
SEARCH ENGINE OPTIMIZATION
Boost your visibility in organic and paid search results. Get found by potential customers actively searching for your product or service.
DIGITAL MARKETING CONSULTANT
Brands I’ve Worked With
With over 15 years in the digital marketing industry, Dan Deceuster is a seasoned expert when it comes to branding, advertising, marketing and more online. I’ve worked with small businesses, large corporations, and everyone in between. I have also launched my own companies both as an entrepreneur and an angel investor.
My expertise lies at the intersection of digital marketing and education. Whether through launching an internship program, mentoring students, lecturing in classrooms, judging student competitions, or running marketing at a college, I’ve always been involved in education throughout my career. I love helping brands find success online, just as I love helping students find success in their education and career.
I know what it takes to build a successful brand online, so whether you’re a small business or large corporation, if you’re looking for a professional website, a strategic plan or help with any digital marketing, please contact me to see how I can help. Whatever you’re trying to do, if you’re trying to do it online, I can help you be successful.
About Dan Deceuster
I have gained a lot of valuable experience in my career. From my very first high school job playing the piano for ballet classes to selling a successful ecommerce business, I’ve had the opportunity to try lots of things, and I’ve learned so much along the way. It’s always been important to me to pay it forward and help others learn along the way in their journeys.
In 2001, things kicked off with a sales job. Personally I think everyone should try to work a retail job at a mall store at some point. Little did I know then that I’d spend the next 7 years in sales and get pretty darn good at it. But it was a super enjoyable time.
Early on I worked at stores like The Container Store, Sports Fever, and Champs Sports. During college, I got a job selling advertising space at The Daily Universe, the school newspaper for Brigham Young University. After a year in that role, I was promoted to Student Advertising Manager where I got to lead all the ad reps.
While doing that job, I also was asked by the faculty of the Communications Department to supervise the comms lab on campus. This is where students learned how to analyze data and statistics, and I taught the lab portion of that class. This would solidify my interest in education for years to come.
Another role as the lab supervisor was to work with the graduate students and professors on their research. In that role I got to perform extensive data analysis for a published paper regarding profanity in the media. This experience would kindle a love of writing that’s stuck with me since. In fact, I would later self-publish a fantasy novel, as well as a sequel.
After graduating with a Bachelor of Arts in Communications with an advertising and marketing emphasis, I found a job doing online marketing for Check City. The online marketing director at the time had previously co-founded an SEO agency called Orange Soda. He was a great mentor in teaching me the ins and outs of the industry, and together (under the same ownership as Check City) we launched a digital marketing agency called Leadgenix.
While Director of SEO there overseeing fulfillment of services, I learned my education had been inadequate in preparing me for my career. So I initiated an internship program with BYU to help students learn what I wish I had been taught at school. We had over 100 communications students come through and get hands on training in digital marketing. We would then hire the top interns, and it was a great talent pipeline for us. I enjoyed teaching them and lecturing in various classes at BYU as well. Leadgenix would eventually be acquired by Big Leap.
My next stop was St. George, Utah, where I partnered with the co-founder of Overstock. Together we launched a massive affiliate network and ran the entire affiliate program of IFIT (then Icon Health & Fitness) which was the largest manufacturer of fitness equipment in the world and included brands like Nordictrack and Proform. We also created our own digital marketing agency where I would build websites and provide SEO or other digital marketing services.
I was no longer near the familiarity of my alma mater, but I quickly got involved with the local school, Utah Tech University. I was able to re-launch my internship program, mentor students, and lecture in marketing and entrepreneurship classes. It’s been so fulfilling to see a student start with no knowledge of digital marketing, and in a short time be launching their own successful online venture.
It was at this time that I got very interested in ecommerce, and launched a side business to try it out. My first product, Cheater Wrench, was a huge success in a niche market. This encouraged me to continue in ecommerce, selling toys, tools, games, and apparel. This experience also gave me an opportunity to be the Director of Ecommerce for a fun company called Squatty Potty.
During my time there, one of my ecommerce brands called TallSlim Tees became a huge hit. I was finally ready to take the plunge and become a full-time ecommerce entrepreneur. So I sold out of my other ventures, left my job, and pursued a career dedicated to growing my niche apparel brand.
Running TallSlim Tees as a solopreneur was the most satisfying time of my career. It came with challenges of course, but I enjoyed every minute of it. At that time I found that the business next door to mine needed digital marketing help, and I took a job as the VP of Digital Marketing for Balance of Nature. Doing both wasn’t too taxing, and I enjoyed getting their brand established online. My team accomplished great things in my time there.
Then in 2020 I was diagnosed with cancer. I left my job, I sold my ecommerce business, and I focused on my treatments. After surgery and months of chemotherapy, I was incredibly grateful to be completely cured. But cancer took a toll on me, and not just physically. I took some time to recover and feel like myself again.
Once I felt up for working again, I wanted to get back involved in marketing and education, so I took a job as the Marketing Director at Dixie Technical College. It was a lot of fun and quite a bit different than anything else I’d ever done. I really enjoyed working across all the departments and getting to know all the students, faculty and industry partners.
I had previously done a lot with students and professors, but this had been the first time I got to really see how things worked on the administrative side of things at an educational institution. This was also my first real exposure to technical education, and helped me gain a strong appreciation for the kind of training that happens there.
While working at Dixie Tech, I also got into angel investing and funded two businesses to get up and running. I went on to leave Dixie Tech to help and mentor my new partners along so that they could be successful in their new ventures. It’s been incredibly rewarding to see their businesses and brands grow and helping them along each step of the way.
And that takes me to the present day. Deceuster Digital exists as a culmination of all my experience in the digital marketing and education industries. I’ve done it for myself as an ecommerce entrepreneur. I’ve done it for others while directing agencies. And I’ve done it internally for companies while managing teams and budgets.
As a consultant, I can help you too. I know what it takes to establish a brand and be successful online. I can build your website, set up marketing campaigns, or create a strategic plan for you and your business. Whatever you’re trying to do, if you’re trying to do it online, I can help you.